Consumer Privacy

How unique are you?

How unique are you? We played with a data privacy tool today here at WPF that showed us if the combination of our birthdate and zip code made us statistically unique. The more unique you are, the more identifiable you are in a sea of supposedly “anonymous” data. This tool was developed by Dr. LaTanya Sweeney at Harvard’s Data Privacy Lab, and using it will tell you how easily you can be identified from records that may not even have your name on them.

Online privacy debate at IAB leadership summit

Online privacy — Pam Dixon will participate in the IAB’s formal privacy policy debate as a privacy and consumer representative on Tuesday, Feb. 26. This marks the first time the IAB annual leadership summit has hosted a formal policy debate. The debate will be moderated by Katy Kay of Advertising Age.

Consumer experiences of job searching and online reputation

Reputation and privacy — Pam Dixon spoke at the Southwestern Law School Privacy Conference on the topic of reputational privacy Friday the 22cnd along with Neville Johnson and Paul Tweed. Dixon highlighted three key consumer situations WPF assisted with recently, discussing the employment challenges consumers faced when harmful material was available online during the job search process.