Do Not Track History — In the fall of 2007, WPF executive director Pam Dixon convened a meeting of civil liberty, consumer, and privacy groups to discuss and develop an idea she had of “Do Not Track.” This became the Do Not Track proposal, which has now morphed into something quite different.
Arizona School of Law — Pam Dixon participated as a discussant and contributor to the Arizona School of Law’s private workshop on the topic of the future of privacy. Key areas of discussion included the European Union’s Right to be Forgotten proposal, consent and health privacy, and Do Not Track.
The FTC’s new privacy report — a long -awaited planbook for privacy in the digital age – has picked up several key recommendations the WPF has made. First, the report picks up WPF’s direct recommendation in its 2011 comments that the FTC set up a centralized web site to allow consumers to opt out of data brokers. The FTC has directly called for this as a primary part of its report. The WPF strongly supports this. Pam Dixon of the WPF originated the Do Not Track idea in 2007, and with a group of privacy experts, submitted the original idea to the FTC that year. Now, DNT has also made it into the final FTC report.
Some of the advertising that is done online comes with hooks. Using a variety of technologies, some largely unseen, online advertisers can track online activities, sometimes in profound ways that consumers are not expecting. Not all online advertising has “hooks” that are problematic or that raise privacy challenges. But a type of advertising called “behaviorally targeted advertising” often does. Behavioral advertising has two key components: tracking and targeting.