Online privacy | Apple privacy — Stanford University has released a study documenting how Google and other companies overrode Safari users’ browser privacy settings. The WPF encourages Apple users to download the Firefox browser and use Firefox, if at all possible, instead of Safari. Firefox did not have the same problem, and it allows for additional privacy add-ons, such as AdBlock Plus which are helpful privacy-enhancing tools.
Search engine privacy — WPF has updated its search engine privacy tips page to include more tips on how to segregate online activities. This has always been important, and it has become more important in light of Google’s announcement that it will be sharing data across its business units.
Cloud computing involves the sharing or storage by users of their own information on remote servers owned or operated by others and accessed through the Internet or other connections. Cloud computing services exist in many variations, including data storage sites, video sites, tax preparation sites, personal health record websites, photography websites, social networking sites, and many more.
Privacy tip — If you have a Facebook account and if you have ever been tagged in a photo of yourself on Facebook, we want to alert you to an important Facebook setting. Unless you have proactively changed your privacy settings, Facebook will use facial recognition tools to compare photos and make tag suggestions. When new photos that look like you have been uploaded, Facebook will suggest tags with your name. To opt out of this, in Facebook go to Account, then choose Privacy Settings from the drop down menu. Click the Customize Settings link, and then scroll down and look for the Suggest Photos of Me to Friends line. To opt out, click Edit Settings, then choose Disable on the drop down menu.
Some of the advertising that is done online comes with hooks. Using a variety of technologies, some largely unseen, online advertisers can track online activities, sometimes in profound ways that consumers are not expecting. Not all online advertising has “hooks” that are problematic or that raise privacy challenges. But a type of advertising called “behaviorally targeted advertising” often does. Behavioral advertising has two key components: tracking and targeting.