Opt Out

WPF Strongly Endorses Centralized Data Broker Opt-Out Mechanism

Data Broker opt out — WPF, in 2011 comments to the FTC, urged the FTC to create a centralized place for consumers to opt-out of data broker tracking. This is a long-standing issue WPF has worked on. Previously, WPF filed a petition in 2009 to the FTC regarding mail-in data broker opt outs, which resulted in an FTC action and improvements for consumers. In its new report published today, the FTC has picked up WPF’s centralized opt out recommendation, specifically citing WPF’s comments. From its report: “The Commission recommends that the data broker industry explore the idea of creating a centralized website where data brokers that compile and sell data for marketing could identify themselves to consumers and describe how they collect consumer data and disclose the types of companies to which they sell the information.” The WPF strongly supports this idea and views assistance to consumers in this area as vital.

WPF on EASA: Self-Regulation on Online Behavioral Advertising No Longer Credible

Comments on EASA –The World Privacy Forum submitted comments today on the European Advertising Standards Alliance’s Best Practice Recommendation on Online Behavioural Advertising. Our comments focus upon three key areas: First, the EASA recommendation fails to recognize the protection of consumer privacy in Online Behavioral Advertising (OBA) as a key policy goal. Second, the recommendation’s protections are narrow, creating illusory protections for user privacy, whether or not they opt out of OBA. Finally, we critique the oversight and compliance mechanisms, which are not likely to foster consumer confidence nor police the industry. Drawing upon the WPF’s 2007 report, The NAI: Failing at Consumer Protection and at Self-Regulation, the comments argue that EASA’s approach suffers from the same weaknesses as self-regulatory approaches deployed in the United States, and that European lawmakers should not replicate the failed American approach. Law students from the Samuelson Law, Technology & Public Policy Clinic helped draft the comments as part of an ongoing project on consumer privacy and OBA.

Top Ten Opt Out list updated

Opt-out and how-to — The popular WPF Top Ten Opt Out List has been newly updated. We have added a new section to our list with step by step details on how to opt out of RapLeaf. We encourage consumers to view any of their profiles that exist at RapLeaf and to opt out of RapLeaf permanently. We have also updated the phone numbers and other information on the rest of our opt out list. To see more, visit our Opt Out List.