Opt Out

When opting out is hard to do: World Privacy Forum sends letter to FTC about data broker companies offering mail-based opt outs

Data broker opt out issue — The World Privacy Forum sent a letter to the Federal Trade Commission asking it to look into four companies offering online consumers the ability to opt out, then asking those consumers to use a variety of postal-mail-based methods to do so.

New telemarketing rules take effect today: more power over pre-recorded telemarketing calls

Telemarketing | Top Ten Opt Out List — Beginning today, pre-recorded telemarketing phone calls must come with an easy opt-out for consumers. If a pre-recorded telemarketing call is left on an answering machine, it must also include opt-out information. These rules will apply to telemarketers already subject to the Federal Trade Commission’s Telemarketing Sales Rule and Do Not Call List. There are some exemptions to the rule. For more details about the changes, see our Top Ten Opt Out List, which has been updated with the new information.

Legal and Policy Analysis: Personal Health Records: Why Many PHRs Threaten Privacy

New publication | PHRs and privacy — The World Privacy Forum has published a new legal and policy analysis examining Personal Health Records — or PHRs — and the privacy issues associated with them. This analysis, Personal Health Records: Why Many PHRs Threaten Privacy, was prepared by Robert Gellman for the World Privacy Forum. The analysis finds that significant, serious threats to privacy exist in some PHRs.

Updates to Top Ten Opt-Out List

Opt-out | Financial privacy — The World Privacy Forum has updated its popular Top Ten Opt Out list to reflect several new change made to the Direct Marketing Association opt outs. In the past, some of the DMA opt-outs, like the Direct Marketing Association’s mailing preference lists, used to cost $1. That fee has now been removed for people opting out online. Please see item #3 on the Opt Out list for the complete update.

World Privacy Forum’s Top Ten Opt Out List

Top ten opt out list — This is a list of what top things to opt out of, and how to opt out. Millions of people have heard about the Do Not Call list, an opt out list that gets people off of telemarketing lists. But many fewer people have heard about the other opt outs that are available, like those that can take people out of data broker lists or opt outs that can stop schools from giving out directory information like email and home addresses. Opting out can range from the not-too-difficult (the Do Not Call list is a fairly simple opt out) to the challenging. This list is meant to simplify the information about which opt out does what, to help decide if a particular opt out is the right choice, and how to go about opting out.