Report: The National Advertising Initiative – Failing at Consumer Protection and at Self-Regulation

The National Advertising Initiative: Conclusion

The NAI has failed. The agreement is foundationally flawed in its approach to what online means and in its choice of the opt-out cookie as a core feature. The NAI opt-out does not work consistently and fails to work at all far too often. Further, the opt-out is counter-intuitive, difficult to accomplish, easily deleted by consumers, and easily circumvented. The NAI opt-out was never a great idea, and time has shown both that consumers have not embraced it and that companies can easily evade its purpose.

The National Advertising Initiative: Appendix B – Listing of TRUSTe Complaints Regarding NAI From 2000 – 2007

Roadmap: The National Advertising Initiative – Failing at Consumer Protection and at Self-Regulation: Appendix B – Listing of TRUSTe Complaints Regarding NAI From 2000 – 2007
Note: The World Privacy Forum relied on the TRUSTe WatchDog reports to compile this table. For the reports, see: .

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