Pam Dixon on Wisconsin NPR: Who’s tracking you as you shop? (And how?)

Retail privacy | Executive director Pam Dixon will be on Wisconsin NPR at 6 am Central Tuesday, July 30 to discuss the privacy issues consumers face with the growing sophistication of consumer retail tracking technology in stores. “Most people do not realize that as they shop, retailers are increasingly using a variety of tracking techniques ranging from digital signage with cameras to technology that tracks the movement of their mobile phones over time,” said Pam Dixon. “In our research, we have found some very large stores using these technologies, but it is rare for a store to provide notification to consumers, and rarer still to let consumers opt out — or better yet, opt in to this technology.”

WPF Participating in ID Ecosystem Plenary

ID Ecosystem – WPF Senior Projects Manager Marianne Fitzpatrick will be participating at the ID Ecosystem’s Plenary meeting this week. Of top concern at the plenary will be a new ID theft use case that requires substantive discussion regarding privacy checks and balances. For more information, see NSTIC’s page on the National Strategy for Trusted Identities