FTC Privacy Roundtable — Thursday, January 28, WPF Executive Director Pam Dixon will be speaking at the FTC’s Privacy Roundtable about the privacy implications of digital signage networks and will be specifically discussing the new report: The One-Way Mirror Society: Privacy Implications of the New Digital Signage Networks. Few consumers, legislators, regulators, or policy makers are aware of the capabilities of digital signs or of the extent of their use. The technology presents new problems and highlights old conflicts about privacy, public spaces, and the need for a meaningful debate.
This 2010 WPF report, The One Way Mirror Society, explores new forms of sophisticated digital signage networks and their privacy implications in the US and other countries. Digital signage networks are being deployed widely by retailers and others in both public and private spaces. From simple people-counting sensors mounted on doorways to sophisticated facial recognition cameras mounted in flat video screens and end-cap displays, digital signage technologies are gathering increasing amounts of detailed information about consumers, their behaviors, and their characteristics.
World Privacy Forum information and materials on Genetic Privacy.
Biometrics and ID — The California DMV (Division of Motor Vehicles) has proposed, through an expedited 30- day process, that it begin taking detailed facial scans of drivers and storing the scans in a state-wide database. This change, among other proposed DMV changes, represents a substantial policy shift for the state of California. The World Privacy Forum has urged that this process goes through normal legislative procedures so that there is adequate time for public input and for formal hearings.
On January 14, 2009, the DMV issued a Section 11 (2008 Budget Act) letter to the Legislature stating its intent to change the terms of its driver license and id card contract – including the use of biometric systems including facial recognition scans and biometric thumbprints on people seeking driver’s licenses and ID cards. Unless the Joint Legislative Budget Committee objects within 30 days, the contract with the vendor will take effect.