Data Broker Settlement — In April 2009, the World Privacy Forum sent the FTC a complaint regarding a lack of online opt-outs for consumers at some online data broker web sites. Our complaint focused on the difficulties online consumers would have opting out of certain web sites. In our complaint, we noted that online consumers were having difficulties with the opt outs. Today the FTC issued a final decision in this matter, and specifically improved online opt outs for consumers at US Search.

Comments on EASA –The World Privacy Forum submitted comments today on the European Advertising Standards Alliance’s Best Practice Recommendation on Online Behavioural Advertising. Our comments focus upon three key areas: First, the EASA recommendation fails to recognize the protection of consumer privacy in Online Behavioral Advertising (OBA) as a key policy goal. Second, the recommendation’s protections are narrow, creating illusory protections for user privacy, whether or not they opt out of OBA. Finally, we critique the oversight and compliance mechanisms, which are not likely to foster consumer confidence nor police the industry. Drawing upon the WPF’s 2007 report, The NAI: Failing at Consumer Protection and at Self-Regulation, the comments argue that EASA’s approach suffers from the same weaknesses as self-regulatory approaches deployed in the United States, and that European lawmakers should not replicate the failed American approach. Law students from the Samuelson Law, Technology & Public Policy Clinic helped draft the comments as part of an ongoing project on consumer privacy and OBA.

Telemarketing | Top Ten Opt Out List — Beginning today, pre-recorded telemarketing phone calls must come with an easy opt-out for consumers. If a pre-recorded telemarketing call is left on an answering machine, it must also include opt-out information. These rules will apply to telemarketers already subject to the Federal Trade Commission’s Telemarketing Sales Rule and Do Not Call List. There are some exemptions to the rule. For more details about the changes, see our Top Ten Opt Out List, which has been updated with the new information.

Today the Biden-Harris Administration published a Memorandum that sets forth how U.S. Federal Agencies and Executive Departments will govern their use of Artificial Intelligence. The OMB memorandum provides an extensive and in some ways surprising articulation of emergent guardrails around modern AI. There are many points of interest to discuss, but the most striking includes the thread of biometrics systems guidance throughout the memorandum and continuing on in the White House Fact Sheet and associated materials. Additionally, the articulation of minimum practices for safety -impacting and rights- impacting AI will likely become important touch points in regulatory discussions in the U.S. and elsewhere. The guidance represents a significant policy shift for the U.S. Federal government, particularly around biometrics.

WPF submitted comments to the Consumer Financial Protection Bureau regarding its notice of proposed rulemaking regarding Personal Financial Data Rights. This was a particularly important NPRM because it touches on multiple aspects of financial data in our modern era, which means that it touches privacy, identity, poverty, and digital rights in the financial sector. WPF