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Public Comments: April 2009 – Request for declaration regarding fairness of opt-out methods and investigation into Acxiom, US Search, PublicRecordsNow, and USA People Search consumer opt-out methods for compliance with Section 5 of the FTC Act, 15 U.S.C. § 45(a)(1)

The Commission has laid down specific examples of what constitutes unreasonable opt- out procedures, particularly in its Affiliate Marketing Rule, which describes three distinct types of opt-out methods the Commission considers to be unreasonable. Some companies are ignoring the standards the Commission has set, and are requiring consumers whom they have notified online of an opt-out opportunity to then use paper and postal mail processes to accomplish the opt out.

Major update to cookie opt-out page

Internet privacy — The World Privacy Forum’s guide on how to opt-out of tracking cookies has undergone a complete update. We have added new cookie opt-outs and have updated all of our descriptions of where and how to opt out of online ad tracking.

Updates to Top Ten Opt-Out List

Opt-out | Financial privacy — The World Privacy Forum has updated its popular Top Ten Opt Out list to reflect several new change made to the Direct Marketing Association opt outs. In the past, some of the DMA opt-outs, like the Direct Marketing Association’s mailing preference lists, used to cost $1. That fee has now been removed for people opting out online. Please see item #3 on the Opt Out list for the complete update.

Without Consent: An analysis of student directory information practices in U.S. schools, and impacts on privacy

Without Consent is the first major benchmarking privacy report to examine school directory information practices and related privacy issues in a multi-year study across more than 5,000 schools at the primary, secondary, and postsecondary levels. The research found troubling and challenging student privacy problems that need to be urgently addressed. The report contains extensive findings and recommendations regarding student privacy, and includes best practices, sample forms, and resources for schools, parents, and students.