Educational Privacy — The Family Educational Rights and Privacy Act of 1974, FERPA, has been amended substantially. The proposed amendments have been published and are open for comment until May 23, 2011. The current changes impact students’ medical, educational, and informational privacy interests. WPF will be filing detailed comments on FERPA, including how the proposal interacts with California privacy laws. We will be posting additional materials on commenting soon.

Joint Comments on HIEs — California has proposed regulations for health information exchange projects in the state. WPF has submitted comments encouraging more privacy protections, and we are joined in our comments by Privacy Activism and the Center for Digital Democracy. One key request in the comments is that California not allow patient consent to be waived in HIE projects. We are also requesting that California create a unified web listing of its HIE projects for increased transparency and to facilitate patient access to HIE information and policies.

California has proposed regulations for health information exchange projects in the state. WPF has submitted comments encouraging more privacy protections, and we are joined in our comments by Privacy Activism and the Center for Digital Democracy. One key request in the comments is that California not allow patient consent to be waived in HIE projects. We are also requesting that California create a unified web listing of its HIE projects for increased transparency and to facilitate patient access to HIE information and policies.

Data Broker Settlement — In April 2009, the World Privacy Forum sent the FTC a complaint regarding a lack of online opt-outs for consumers at some online data broker web sites. Our complaint focused on the difficulties online consumers would have opting out of certain web sites. In our complaint, we noted that online consumers were having difficulties with the opt outs. Today the FTC issued a final decision in this matter, and specifically improved online opt outs for consumers at US Search.

Some of the advertising that is done online comes with hooks. Using a variety of technologies, some largely unseen, online advertisers can track online activities, sometimes in profound ways that consumers are not expecting. Not all online advertising has “hooks” that are problematic or that raise privacy challenges. But a type of advertising called “behaviorally targeted advertising” often does. Behavioral advertising has two key components: tracking and targeting.