Big Data is a term WPF uses to describe very large datasets and the technologies and practices of handling those datasets. Typically, Big Data datasets are so large that traditional database systems are not able to handle or analyze them.
Sources for Big Data are many and varied. They include web data, sensors, cell towers, census data and other data from the government, social media, transactional data, and a variety of other data collection systems.
We have seen a tendency to use the term Big Data as a loosely defined stand-in for a number of privacy issues that sound the same, but aren’t. For example, Big Data and Data Brokers are sometimes used together. The two ideas are distinct and different, and it is crucial for public policy and discussion that the two are not conflated as being the same thing or even a similar thing. It is possible to work with Big Data and never be a Data Broker.
Large datasets are intriguing to the World Privacy Forum, and our research on large datasets resulting from sensors and ID cards in Asia helped us understand and explore the issue in-depth. Large datasets sometimes present privacy challenges, but sometimes they do not. Much depends on how the dataflows are collected, managed, stored, and so forth. Understanding these differences and knowing when and where the challenges are is going to be important going forward in this rapidly evolving space.
WPF Blog Post Forbes has published a thoughtful article about Big Data, reeling the hype attached to the catchy term back to reality. The article, written by Forbes contributors Woodrow Hartzog and Evan Selinger, outlines why the term Big Data isn’t used by people who actually work in Big Data. The article meanders
Privacy in India and Developing Economies — World Privacy Forum Executive Director Pam Dixon will present WPF’s research and India privacy videos at the FTC – IAPP Global Privacy Conference workshop Wednesday, March 7. The session, Global Perspectives on Consumer Privacy, is the first session of its kind at IAPP or the FTC focused on privacy in developing economies. WPF has researched privacy extensively in India, and has documented a number of key privacy issues in a video series. So far, 5 videos in the series have been released. All of the videos were shot on location in India and feature Pam Dixon, with videographer Blake Hamilton. These videos offer a rare and early glimpse into privacy interactions and issues in India. WPF will be releasing one more video on biometric ID cards in India.
Arizona School of Law — Pam Dixon participated as a discussant and contributor to the Arizona School of Law’s private workshop on the topic of the future of privacy. Key areas of discussion included the European Union’s Right to be Forgotten proposal, consent and health privacy, and Do Not Track.
Webinar — This Thursday, Pam Dixon will be presenting the consumer privacy perspective for a DMA Webinar on data innovation. While marketers are interested in innovating to use consumer data, consumers have real privacy concerns that need to be addressed. Dixon will present some of the key implications.
Facial recognition — Pam Dixon spoke at a CES panel on privacy issues in facial recognition technologies as part of the Leaders in Technology program at CES. The panel was moderated by Tony Romm of Politico and included FTC Commissioner Maureen Ohlhausen and Harley Geiger, legislative counsel for Representative Zoe Lofgren. Dixon spoke on the need for increased work on consumer options in a “sensor rich environment where there is no option to opt out by walking out.” Referenced in the panel was WPF’s report on digital signage and facial recognition, The One-Way Mirror Society.