WPF’s data broker testimony results in new Congressional letters to data brokers about vulnerability-based marketing
February 3, 2014
Washington, D.C. — Senator Rockefeller sent six hard-hitting and precedent-setting letters to data brokers today. This was the Senator’s direct follow-up to the information WPF Executive Director Pam Dixon revealed in her December 2013 data broker testimony at the Senate Commerce Committee, which Sen. Rockefeller chairs.
Rockefeller, in his release, said: “I am concerned that data brokers are categorizing vulnerable consumers based on their economic and health challenges, and selling that information without consumer knowledge or consent,” Rockefeller said. “As I said during the hearing in December, I want to know which companies are buying these types of products to target their marketing to these groups of consumers.”
Pam Dixon welcomed the news, stating: “The World Privacy Forum is pleased and relieved that a member of Congress is finally paying attention to the plight of consumers who find themselves on highly questionable lists, such as lists of people with HIV/AIDs, genetic diseases, cancer, and lists of those living in poverty.”
World Privacy Forum’s written testimony about data brokers is available here.
The video of the live CSPAN coverage of the WPF portion of the data broker hearing is available here, cut to just over 6 minutes.
WPF maintains a large data broker opt out list, that list is available here.