The essential activity of the NAI is to define terms, discuss a handful of abbreviated consumer rights, which the NAI calls its “principles,” and to set up a structure of “opt-out cookies.”

A traditional cookie as defined by the NAI is not the only persistent identifier and tracker available to network advertisers and marketers anymore. New technologies and techniques have become routine business practice since the original NAI was written, particularly in the area of persistent identifiers and tracking technologies. A rich array of browser cache cookies, Flash cookies, and other non-NAI-covered tracking techniques not only exist, but are in use today.

Roadmap: The National Advertising Initiative – Failing at Consumer Protection and at Self-Regulation: Appendix B – Listing of TRUSTe Complaints Regarding NAI From 2000 – 2007
Note: The World Privacy Forum relied on the TRUSTe WatchDog reports to compile this table. For the reports, see: .

EPIC filed comments with the Department of Commerce, which the World Privacy Forum joined. The Office of Technology and Electronic Commerce solicited comments on the development and implementation on “cross-border privacy rules” in the Asia PacificEconomic Cooperation Group (APEC). Seven groups submitted the comments on behalf of civil society organizations (CSO) in the United States concerned about privacy in order to urge the strengthening of privacy rules in the Asia Pacific Economic Cooperation Group.

This report discusses the issue of medical identity theft and outlines how it can cause great harm to its victims.