Digital Signage Privacy Principles — The nation’s leading consumer and privacy groups released a set of baseline consumer privacy principles to be included in digital signage networks. The principles were released at the Digital Signage Expo in Las Vegas, Nevada, where World Privacy Forum executive director Pam Dixon spoke about the principles to a large group of digital signage industry professionals.
FTC Privacy Roundtable — Thursday, January 28, WPF Executive Director Pam Dixon will be speaking at the FTC’s Privacy Roundtable about the privacy implications of digital signage networks and will be specifically discussing the new report: The One-Way Mirror Society: Privacy Implications of the New Digital Signage Networks. Few consumers, legislators, regulators, or policy makers are aware of the capabilities of digital signs or of the extent of their use. The technology presents new problems and highlights old conflicts about privacy, public spaces, and the need for a meaningful debate.
Genetic privacy — The World Privacy Forum filed comments today with the Department of Labor requesting that the DOL expand its protections of how genetic information may be used by health insurance companies or group health plans. The World Privacy Forum urged the DOL to include genetic information posted on social networking sites in its consideration of the GINA regulations.
Online privacy and government web sites — The World Privacy Forum filed comments with the Office of Management and Budget regarding its proposal to begin to allow the use of tracking cookies on government web sites. The proposal was published in the Federal Register, and outlined a three-tiered plan for how web tracking technologies might be used. The Forum’s comments focused on methods of opt-out, data retention, secondary use, user authentication, new tracking technologies such as Flash cookies, and the need for new opt-out mechanisms. The Forum also urged the federal government to not allow third party tracking of consumers’ use of government web sites, and to guard against any discrimination against consumers who do not want to be tracked.
Social networking and EU — The Article 29 Working Party has adopted an important Opinion regarding social networking sites as of June 12. The opinion covers privacy, advertising, sensitive information, and other issues relating to online social networking. Regarding sensitive data, the Article 29 Working Party stated: “Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership or data concerning health or sex life is considered sensitive. Sensitive personal data may only be published on the Internet with the explicit consent from the data subject or if the data subject has made the data manifestly public himself.” Regarding use of sensitive data to target advertising, the Article 29 opinion stated: “The Working Party recommends not using sensitive data in behavioral advertising models, unless all legal requirements are met.” The opinion also stated that the EU Data Protection Directive generally applies to the processing of personal data by social networking services, even when their headquarters are outside of the EEA, and that social networking service providers are considered data controllers under the Data Protection Directive.