One-Way-Mirror Society: Introduction – What is digital signage and why care about its privacy implications?
The digital signage networks this report addresses are bi-directional. These networks give information to viewers while they capture information from viewers and send it back to a home base. In the digital signage industry, the new technologies are often compared to the interactive signs from the movie Minority Report. [1] In the movie, large-screen video billboards recognized individual consumers and delivered personalized advertisements to each person. The movie version of the digital signs and billboards relied on an iris scan to customize the ads. Today’s modern digital signs rely on advanced video analytics and sophisticated cameras and sensors.