Consumer Privacy

Health Information Exchanges in California

WPF’s new interactive map identifies Health Information Exchanges in California. A Health Information Exchange, or HIE, is technology that enables the electronic movement of health-related information among health care providers and others. HIEs are an increasingly popular way for hospitals, pharmacies, labs, and emergency room physicians to share patient information. HIEs can exchange records across one hospital, across multiple hospitals in a region, or across a whole state. If your health information is being shared through an HIE, your lab test results, medications, medical history, or other clinical information related to your health care may be included in the sharing. See more about HIEs and our California HIE Map here.

How unique are you?

How unique are you? We played with a data privacy tool today here at WPF that showed us if the combination of our birthdate and zip code made us statistically unique. The more unique you are, the more identifiable you are in a sea of supposedly “anonymous” data. This tool was developed by Dr. LaTanya Sweeney at Harvard’s Data Privacy Lab, and using it will tell you how easily you can be identified from records that may not even have your name on them.

Online privacy debate at IAB leadership summit

Online privacy — Pam Dixon will participate in the IAB’s formal privacy policy debate as a privacy and consumer representative on Tuesday, Feb. 26. This marks the first time the IAB annual leadership summit has hosted a formal policy debate. The debate will be moderated by Katy Kay of Advertising Age.