April 18, 2013 Do you give your zip code to retailers when you buy something? Think twice before you blurt out “90210.” WPF’s Pam Dixon spoke to Melanie Hicken of CNN Money about data brokers and how our actions and habits define us, and potentially, can shape some of our opportunities — and not
WPF on privacy and consumer trust — Pam Dixon is speaking on a panel on privacy and trust at Marketing Science Institute in Boston. The panel, led by John Deighton of the Harvard Business School, includes experts from EPIC, the DAA, and CBS.
Reputation and privacy — Pam Dixon spoke at the Southwestern Law School Privacy Conference on the topic of reputational privacy Friday the 22cnd along with Neville Johnson and Paul Tweed. Dixon highlighted three key consumer situations WPF assisted with recently, discussing the employment challenges consumers faced when harmful material was available online during the job search process.
Webinar — This Thursday, Pam Dixon will be presenting the consumer privacy perspective for a DMA Webinar on data innovation. While marketers are interested in innovating to use consumer data, consumers have real privacy concerns that need to be addressed. Dixon will present some of the key implications.