Many people have told us that they think opting out is confusing. We agree. Opting out can range from the not-too-difficult (the FTC’s Do Not Call list is a fairly simple opt out) to the challenging (the National Advertising Initiative opt out can be tricky). Our hope is that this list will clarify which opt out does what, and how to go about opting out.
WPF’s new interactive map identifies Health Information Exchanges in California. A Health Information Exchange, or HIE, is technology that enables the electronic movement of health-related information among health care providers and others. HIEs are an increasingly popular way for hospitals, pharmacies, labs, and emergency room physicians to share patient information. HIEs can exchange records across one hospital, across multiple hospitals in a region, or across a whole state. If your health information is being shared through an HIE, your lab test results, medications, medical history, or other clinical information related to your health care may be included in the sharing. See more about HIEs and our California HIE Map here.
How unique are you? We played with a data privacy tool today here at WPF that showed us if the combination of our birthdate and zip code made us statistically unique. The more unique you are, the more identifiable you are in a sea of supposedly “anonymous” data. This tool was developed by Dr. LaTanya Sweeney at Harvard’s Data Privacy Lab, and using it will tell you how easily you can be identified from records that may not even have your name on them.
April 18, 2013 Do you give your zip code to retailers when you buy something? Think twice before you blurt out “90210.” WPF’s Pam Dixon spoke to Melanie Hicken of CNN Money about data brokers and how our actions and habits define us, and potentially, can shape some of our opportunities — and not
WPF on privacy and consumer trust — Pam Dixon is speaking on a panel on privacy and trust at Marketing Science Institute in Boston. The panel, led by John Deighton of the Harvard Business School, includes experts from EPIC, the DAA, and CBS.