Some of the advertising that is done online comes with hooks. Using a variety of technologies, some largely unseen, online advertisers can track online activities, sometimes in profound ways that consumers are not expecting. Not all online advertising has “hooks” that are problematic or that raise privacy challenges. But a type of advertising called “behaviorally targeted advertising” often does. Behavioral advertising has two key components: tracking and targeting.
The World Privacy Forum submits these comments to the European Advertising Standards Alliance on its Best Practice Recommendation on Online Behavioural Advertising.
WPF Comments on the FTC Privacy Report — The World Privacy Forum filed comments with the FTC in response to its preliminary staff report, Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. In our comments, we urge the FTC to take affirmative steps to protect consumer privacy online and offline. Our comments include a brief history of privacy self regulation, and point out how privacy self regulation has consistently failed. The comments also discuss Do Not Track, and urge the FTC to take a broader look at tracking protections for consumers. WPF also specifically requested that the FTC identify credit reporting bureaus subject to Fair Credit Reporting Act regulations and assist consumers in locating those bureaus.
World Privacy Forum Report | Digital Signage — The World Privacy Forum published a groundbreaking report today on digital signage and privacy. The report, The One Way Mirror Society, discusses the remarkable consumer surveillance occurring in retail and other spaces. This is the first report on this topic to be published. From the report:
Self regulation — The Interactive Advertising Bureau has released its self-regulatory guidelines for online advertisers. There are some bright spots in the new guidelines. In the area of sensitive information, especially regarding health privacy, the guidelines are weak and need improvement. The IAB definition of sensitive health information is weaker than the definition of sensitive information already adopted by industry in the formal NAI agreement. Additionally, the new IAB guidelines rely on weak accountability standards. WPF urges the IAB to re-examine the sensitive health definition, provide more accountability, and to include consumer input in a meaningful way into the drafting process.