This op ed was originally published Wednesday, March 19 2014 in IAPP for the FTC Alternate Scoring Conference.
In our modern sea of data, the resources to examine all relevant information regarding a decision is no longer feasible, so we use shortcuts. Consumer scores built using predictive analytics and fed by large datasets are the modern-day shortcuts to understanding individual consumer behavior. That’s why new and unregulated consumer scores abound. They are used widely in today’s world to predict consumers’ behavior, spending, health, fraud, profitability, and much more. These scores rely on petabytes of information coming from newly available data streams, and some old ones.
February 3, 2014 Washington, D.C. — Senator Rockefeller sent six hard-hitting and precedent-setting letters to data brokers today. This was the Senator’s direct follow-up to the information WPF Executive Director Pam Dixon revealed in her December 2013 data broker testimony at the Senate Commerce Committee, which Sen. Rockefeller chairs. Rockefeller, in his release, said: “I
Video of Congressional Testimony on data brokers. Pam Dixon gave this testimony before the Senate Commerce Committee on December 18, 2013 at a hearing dedicated to shedding light on data broker industry practices and how that affects consumers. The full testimony contains numerous examples of data broker activities, consumer scoring, and discusses the solutions that are needed, including a requirement for data broker opt out.
Chairman Rockefeller and Members of the Committee, thank you for the opportunity to testify today about data brokers, an industry that is often hidden from public view, and the impact of data brokers on consumers’ lives.
Top Ten Opt Out
Opt Out Possible
Partial Out Out
FCRA Opt Out
No Opt Out
Opt Out Unclear