Facial Recognition

Consumer Tip: Opt out of automatic Facebook facial recognition

Privacy tip — If you have a Facebook account and if you have ever been tagged in a photo of yourself on Facebook, we want to alert you to an important Facebook setting. Unless you have proactively changed your privacy settings, Facebook will use facial recognition tools to compare photos and make tag suggestions. When new photos that look like you have been uploaded, Facebook will suggest tags with your name. To opt out of this, in Facebook go to Account, then choose Privacy Settings from the drop down menu. Click the Customize Settings link, and then scroll down and look for the Suggest Photos of Me to Friends line. To opt out, click Edit Settings, then choose Disable on the drop down menu.

WPF to speak at FTC Privacy Roundtable

FTC Privacy Roundtable — Thursday, January 28, WPF Executive Director Pam Dixon will be speaking at the FTC’s Privacy Roundtable about the privacy implications of digital signage networks and will be specifically discussing the new report: The One-Way Mirror Society: Privacy Implications of the New Digital Signage Networks. Few consumers, legislators, regulators, or policy makers are aware of the capabilities of digital signs or of the extent of their use. The technology presents new problems and highlights old conflicts about privacy, public spaces, and the need for a meaningful debate.

WPF Report: One-Way-Mirror Society – Privacy Implications of the new Digital Signage Networks

This 2010 WPF report, The One Way Mirror Society, explores new forms of sophisticated digital signage networks and their privacy implications in the US and other countries. Digital signage networks are being deployed widely by retailers and others in both public and private spaces. From simple people-counting sensors mounted on doorways to sophisticated facial recognition cameras mounted in flat video screens and end-cap displays, digital signage technologies are gathering increasing amounts of detailed information about consumers, their behaviors, and their characteristics.

One-Way-Mirror Society: Introduction – What is digital signage and why care about its privacy implications?

The digital signage networks this report addresses are bi-directional. These networks give information to viewers while they capture information from viewers and send it back to a home base. In the digital signage industry, the new technologies are often compared to the interactive signs from the movie Minority Report. [1] In the movie, large-screen video billboards recognized individual consumers and delivered personalized advertisements to each person. The movie version of the digital signs and billboards relied on an iris scan to customize the ads. Today’s modern digital signs rely on advanced video analytics and sophisticated cameras and sensors.

One-Way-Mirror Society: Overview of key digital signage capabilities in place today

The best way to understand the capabilities of digital signage today and how it is being used is to see the digital signage industry’s newly minted Recommended Code of Conduct for Consumer Tracking Methods (See Appendix A for complete document). This document on consumer tracking methods in digital signage was written and agreed upon entirely by industry members, without any participation by consumer representatives. The document reflects the advances in technology in this area and where the possibilities for abuse lay. The opening of the document reads: